Revenue Advantage from a Broad Consumer Base

It is essential for the Artemis Project to appeal to a world-wide audience, and not only a smaller group of space activists.

As an example, if the only audience we ever attract is 25,000 space activists (approximately the number of NSS members), we won't be able to pull this thing off within our lifetimes.

         Amount needed for first flight:     $      1.5 billion
         % of sales that goes to the flight:        5 %
         Total sales:                        $     30.0 billion
         Avg sales per capita, NSS members:  $    100.0 per year
         Total annual sales to NSS members:  $ 25,000.00
         Interest rate earned on LBDF:              5 %
         Years to build up the LBDF:              131 years

Now, assuming our audience is 1% of the entire world's population, and we can maintain the same level of sales per capita:

         Amount needed for first flight:     $      1.5 billion
         % of sales that goes to the flight:        5 %
         Total sales:                        $     30.0 billion
         Avg sales per capita, 1% world   :  $    100.0 per year
         Total annual sales:          $ 5,000,000,000
         Interest rate earned on LBDF:              5 %
         Years to build up the LBDF:                5.38 years

These figures are very sensitive to the assumptions you make for how much of total sales can be applied to the space flight, and what interest rate we might earn on the Lunar Base Development Fund while we're saving up to buy spaceships. However, this pretty well shows the point that we want a world-wide audience.